HANNOVER MESSE 2027

HANNOVER MESSE in Hannover, Germany, is an option for UK suppliers looking to present industrial automation to international manufacturing customers. The exhibition covers automation, digitalisation, energy and industrial engineering. It is particularly relevant when your technology serves several manufacturing sectors and you want to meet engineers, industrial buyers and potential partners in one place.

A large bespoke stand is not the only way to participate. HANNOVER MESSE offers stand space and participation packages, with specialist presentation areas for selected technologies. Ask the UK team which options suit your product, target audience and budget, and confirm what each package includes before comparing costs.

The event brings together industrial buyers, engineers, technology suppliers and international decision-makers. It can support both direct sales discussions and partner development. Identify your target sectors and countries before booking, then use the exhibitor directory and your existing contacts to arrange meetings rather than relying only on passing visitors.

Budget for stand space or a package, stand construction, power and connectivity, freight, travel, accommodation and staff time. Technical demonstrations can add equipment handling and installation costs. Request a quotation for your proposed stand size and services; a space-only price will not represent the full cost of exhibiting.

HANNOVER MESSE brings energy technology into an industrial manufacturing setting in Hannover, Germany. UK suppliers of industrial energy systems, energy management and efficiency solutions can assess it as a route to factory customers and technology partners. Present your solution around a specific production requirement, with evidence of how it affects energy use or operating performance.

HANNOVER MESSE includes industrial AI, software and connected production within its manufacturing technology scope. For UK exhibitors, relevant applications include inspection, maintenance and production planning. Explain the manufacturing problem, data inputs and integration requirements behind your solution so potential customers can assess its practical value rather than a general AI proposition.

Start by mapping your products to the current exhibition categories and identifying the customers you want to reach. A scouting visit can help you assess relevant halls, competitor demonstrations and potential partners before committing to a stand. Use those findings to set exhibitor objectives, choose a participation format and build a realistic budget.

Start with your business requirement, then shortlist relevant exhibitors across automation, digitalisation, energy, components and research. A factory project may involve suppliers from several areas. Use the current exhibitor directory and hall plan to group meetings geographically, leaving time for technical discussions and demonstrations rather than trying to cover every hall.