IAA Mobility 2027

The IAA Summit at the Munich trade fairgrounds is the professional B2B format, while the Open Space in the city centre addresses the wider public. UK suppliers seeking automotive and mobility industry customers should assess the Summit first. Consumer-facing brands may also consider Open Space, depending on their demonstration and engagement objectives.

IAA MOBILITY in Munich, Germany, covers automotive and mobility technology alongside vehicles. Its IAA Summit is the professional B2B format for suppliers seeking industry customers and partners. UK software, hardware and component companies should present a clear mobility application and explain how their technology integrates into a vehicle, service or infrastructure project.

The IAA Summit offers startup packages as well as other stand and networking formats. Suitability and availability depend on the current participation terms. Ask the UK team for the relevant package information and compare the included stand facilities, visibility and access with the meetings and demonstrations your business needs.

Costs depend on your format, location, stand size and whether you plan a vehicle or technology demonstration. Include construction, services, transport, staff travel and accommodation. Summit and Open Space participation have different requirements, so request a quotation for your chosen format rather than applying one general exhibition rate.

IAA MOBILITY includes charging infrastructure and smart mobility solutions within its Munich event formats. UK companies seeking industry partners should assess the professional IAA Summit, while public-facing demonstrations may fit other participation formats. Start with the audience and application you want to reach, then confirm which format supports your equipment and presentation requirements.

Prepare a clear mobility use case, technical integration requirements and evidence from a working product, pilot or customer application. Explain who would buy or integrate the technology and what commercial stage you have reached. A focused demonstration and concise technical brief will help automotive and mobility partners assess whether a follow-up discussion is worthwhile.

Yes. The professional IAA Summit is a ticketed event at the trade fairgrounds; the public Open Space in Munich city centre is free to access. They serve different purposes and their operating days can differ. Check the organiser’s current ticket and schedule information before planning a business visit.